Privacy Policy

Aapka Finance ("we", "our", or "us") operates the website to provide digital loan facilitation and matchmaking services. We are committed to protecting the privacy and personal data of our users in compliance with the Digital Personal Data Protection Act, 2023, RBI Digital Lending Guidelines, and Google Ads Financial Services Policies.

1. Information We Collect

• Identity & Demographic Details: Full Name, Date of Birth, Gender, PAN, Aadhaar (masked).
• Contact Information: Phone number, email address, residential address.
• Financial Information: Monthly income, employment type, employer name, desired loan amount, and existing liabilities.
• Technical Information: IP address, device identifier, browser type, and cookies collected when you visit our landing pages.

2. Purpose of Collection & Usage

We use your data strictly to:

• Assess eligibility for credit products requested by you.
• Transmit your application to RBI-regulated financial institutions (Banks & NBFCs) upon your explicit consent.
• Communicate loan status, updates, and verify OTP/contact credentials.
• Comply with regulatory obligations and prevent fraud.

3. Data Sharing & Third Parties

We do NOT sell, rent, or trade your personal data to non-affiliated marketing entities. We only share customer data with:

• RBI-approved banks and NBFC partners that you choose to evaluate for a loan.
• Authorized verification service providers (KYC, SMS gateway, credit bureaus) under strict non-disclosure agreements.
• Law enforcement or regulatory authorities when required under legal mandates.

4. Security Measures

We employ 256-bit SSL encryption, firewalls, and restricted database access to safeguard personal details against unauthorized access, alteration, or disclosure.

5. User Rights & Data Deletion

You have the right to request access to, rectification of, or deletion of your personal records from our databases. To exercise your rights, email us at privacy@aapkafinance.com.

6. Contact Information

Aapka Finance Services Pvt Ltd
Plot No. 104, Commercial Complex, Sector 12, Bhubaneswar, Odisha - 751001, India.
Email: support@aapkafinance.com | Phone: 1800-123-456